Kauai Business: Using Kauai Marketing Talent?

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kauai marketing

Kauai Business: Using Kauai Marketing Talent?

August 6, 2015
Ted Faigle
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I have been blessed to meet many wonderful and talented people on my home island of Kauai. One of the things that has also frustrated me is that I have also met business people who went off-island or to the mainland to hire marketing projects and services rather than use Kauai marketing resources.

One of the weaknesses of our collective culture with word of mouth referrals for awareness is that you may be missing out on a great marketing partner in your own backyard.

Yes, with the Internet, we are a global village and web design and other digital marketing work can technically be performed from anywhere. So there is no technical reason not to hire your sister-in-law in Oregon, your friend’s cousin in Minnesota, or a marketing agency in Honolulu.

However, I would argue that their marketing expertise can also be found on Kauai. And they likely lack the day to day intimacy with our culture, values, and unique characteristics.

I understand that in past years there may not have been the maturity and wealth of digital marketing expertise that there is now. Some of it is home grown and some of it has been imported.

Through the Kauai Chamber of Commerce and in other venues I have met a number of the other people on Kauai who have marketing, web design, graphics, email marketing, blogging, and social media marketing expertise.

I would hope after speaking with me that I might be a good fit to assist you with your marketing. But in some cases, I understand there may be a better fit with one of my competitors.

I encourage you to do some web searches, talk with Chamber of Commerce members, and have exploratory conversations with some marketing people you may not have met before. You might be surprised at the wealth of talent you will find!

Did you know there is:

  • a former Fortune 500 worldwide marketing executive providing consulting, training, and a range of digital marketing services?
  • an Emmy-winning graphic designer on our island?
  • someone who was the CEO of Japanese subsidiaries for major companies?
  • a marketing executive with specific expertise in ecommerce?

For a small island I have found there are actually a lot of us who can design custom web sites at affordable prices. Which one is right for you depends on factors such as

  • time constraints and availability
  • integration with other external systems
  • a one-off web site project versus ongoing marketing assistance
  • personality and fit in working styles and vision
  • recommendations on how to develop a brand and a marketing strategy and plan
  • is up to date with latest web design and online marketing trends

I believe a rising tide lifts all boats. Wouldn’t it be great if local Kauai businesses supported other local Kauai businesses and independent contractors? We also provide world-class freelance marketing projects and ongoing marketing services.

Let’s market Kauai with Kauai marketing…..

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